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The Gay Pro
Deep Dives

The Gays™ Have Closed the Wage Gap… and Exceeded It! But How?

According to Vanderbilt's Kitt Carpenter in the Harvard Business Review, gay men now earn MORE than straight men. Check out the latest stats and what might be the cause.

Omaralexis Ochoa
Aug 10, 2019
The Gay Pro
Deep Dives

Beyond Pride: What Nivea and Barilla Reveal About LGBTQ+ Allyship in Business

After Pride Month fades, LGBT Wrath Month turns attention from visibility to accountability. This piece examines the backlash against Nivea following alleged anti-gay remarks, the role agencies play in pushing back on harmful views, and how brands like Barilla show that meaningful change is possible.

Omaralexis Ochoa
Jun 27, 2019
The Gay Pro
Deep Dives

Pride is Easy, Allyship is Hard. How to Measure Corporate LGBT+ Support

Pride marketing is fun and highly visible, but meaningful allyship is harder to see. Internal policies, employee benefits, and long-term commitments are what really move the needle. The Corporate Equality Index helps look beyond just surface-level support.

Omaralexis Ochoa
Jun 27, 2019
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Beauty Active
Deep Dives

Fragrance to Function: How Beauty's Most Sensory Category is Evolving

Fragrance is one of beauty’s fastest-growing categories. But growth today isn’t about just smelling good. From multi-functional formats to strategic spending, shopper expectations are changing.

Omaralexis Ochoa
October 13, 2025
Beauty Active
Expert Interviews

Understanding Consumer Trends in the Beauty Market

Analyze current consumer trends in the beauty industry and how they influence brand strategies.

Omaralexis Ochoa
October 5, 2023
Omaralexis
Deep Dives

Harnessing Digital Marketing for Beauty Brands

Uncover the power of digital marketing tools and techniques that can transform your beauty brand's online presence.

Omaralexis Ochoa
October 4, 2023
Omaralexis
Expert Interviews

Sustainable Practices in the Beauty Industry

Discover the importance of sustainability in beauty and how brands can implement eco-friendly practices.

Omaralexis Ochoa
October 3, 2023
Beauty Active
Deep Dives

Effective Marketing Strategies for Beauty Brands

Learn about innovative marketing strategies that can elevate your beauty brand and engage customers effectively.

Omaralexis Ochoa
October 2, 2023
Beauty Active
Expert Interviews

Crafting a Unique Brand Identity in the Beauty Industry

Explore how to create a distinctive brand identity that resonates with your target audience in the beauty sector.

Omaralexis Ochoa
October 1, 2023

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