Consumer Insights Blog | CPG Strategy & Culture

The Art of Making a Living: NFTs are Changing the Way Artists Make Money

There is a new wave of artists making money in the art world, and they are doing so by selling their artwork as NFTs. Not only is digital art now much easier to sell, but NFTs are rethinking the dynamics of supply and demand.

Omaralexis Ochoa

Dec 4, 2021

Omaralexis

Deep Dives

Community is the Future of Business: Different Types of Online Communities and Driving Value for Brands and Customers

More and more brands are starting to realize the power of community to build loyalty, expand word-of-mouth, and ultimately drive sales with customers. But what are the different types of communities out there? And what does a successful one look like?

Queer Crypto: Three LGBT NFT Artists Disrupting the Fine Art World and Shaping Queer Digital Art

NFT art is a game-changer for LGBT artists, as it has leveled the playing field in the world of fine art, making it far less pretentious, and a lot more inclusive. Here are three LGBT NFT artists you should be supporting.

Omaralexis Ochoa

Aug 27, 2021

Beauty Active

Deep Dives

Fragrance to Function: How Beauty's Most Sensory Category is Evolving

Fragrance is one of beauty’s fastest-growing categories. But growth today isn’t about just smelling good. From multi-functional formats to strategic spending, shopper expectations are changing.

Omaralexis Ochoa

October 13, 2025