Consumer Insights Blog | CPG Strategy & Culture

“Can’t we just work from home?” Overwork & Burnout for First-Time Remote Workers in Quarantine | COVID-19

In this new, digital-first world, resulting from the COVID-19 pandemic, companies are navigating uncharted territory by going fully remote and inadvertently causing overwork and burnout at your organization. Let's chat work from home guilt, business meeting optimization, and compassion for those in quarantine.

Omaralexis Ochoa

May 8, 2020

The Gay Pro

Expert Interviews

From Studio to Strategy: Rose Bates on the Business of Making Music

Rose Bates breaks down the reality of building a music career, from songwriting to self-promotion, offering an inside look at balancing a day job with the discipline required to grow, release music, and reach an audience.

Drag as Armor: America’s First Elected Drag Queen is Running for Congress

Maebe A. Girl is the first drag queen elected to public office in the US, and she is now running for Congress. She outlines why representation without power isn’t enough, arguing for progressive policy on homelessness, immigration, and incarceration while reframing drag as political armor.

Omaralexis Ochoa

Feb 29, 2020

Beauty Active

Deep Dives

Fragrance to Function: How Beauty's Most Sensory Category is Evolving

Fragrance is one of beauty’s fastest-growing categories. But growth today isn’t about just smelling good. From multi-functional formats to strategic spending, shopper expectations are changing.

Omaralexis Ochoa

October 13, 2025